As 2018 unfolds, one of the key issues in the mobile niche will be the name of the new iPhone. Apple has certainly changed tack with the release of the iPhone X, and this makes predicting the branding of the next generation smartphone significantly more difficult.
And the consumer electronics giant certainly caught many critics and consumers out with the iPhone X moniker. Indeed, Motley Fool ran an article at the time suggesting that the iPhone X name would be silly, and pouring scorn on the suggestion that Apple would opt for this branding. Ultimately, iPhone X was used, and it has turned out to be hugely successful for Apple.
Regardless of the name of the new iPhone, we can be quite certain that the next generation mobile from the Californian corporation will be extremely impressive. It is certainly too early for last year’s iPhone X reboot to be repeated, but Apple will be able to beef up what was already an impressive smartphone performer.
Already the next generation Apple iPhone is being linked with a 6.5-inch display, which would be comfortably the largest screen that Apple has ever fitted in a mobile device. Ironically, the company is moving further away from the vision of CEO and founder Steve Jobs, who had once asserted that the ideal smartphone screen size is merely 3.5-inches. Unfortunately for the sadly deceased Jobs, this doesn’t fit in with the mobile zeitgeist.
Ming-Chi Kuo of KGI Securities has already asserted that at least one of the 2018 iPhone models will come with the 6.5-inch display. But Kuo also gave us a clue regarding the name of the new iPhone, suggesting that this large model will be launched as the iPhone X1 S Plus by the year 2020.
Kuo also suggests that the next generation iPhone will heavily involve LG Electronics, which will be responsible for manufacturing the OLED screen used. This is a departure from the iPhone X, whose OLED display is produced by Samsung. However, it is natural for Apple to move away from this arrangement, considering the rivalry between the two companies. It seems Apple is ready to make major investments in a new LG facility that will then exclusively produce displays for iPhone products.