Buried at the end of Nintendo’s announcement on Nintendo Switch sales in the United States is an interesting tidbit. On Thursday, Nintendo announced that the Switch had become the fastest selling home video game system of all time in the US, selling over 4.8 million units in 10 months.
That doesn’t mean the Switch is the fastest-selling console period, however. No home video game console has sold more units in the U.S.in its first 10 months than the Nintendo Switch. Nintendo is specifically claiming to be the quickest-selling home gaming system in the U.S.
In the United States, over 60% of Switch owners have Super Mario Odyssey (which we called “one of Mario’s finest adventures”), while more than 55% own The Legend of Zelda: Breath of the Wild. Last April, just a month after the Switch launched, Nintendo revealed that it became the fast-selling console in the company’s history.
“Whether this is a dedicate gamer who doesn’t want to stop playing Mario or Zelda, or whether it’s a child experiencing these franchises for the very first time, we believe the value proposition as well as the compelling content is what’s fueling our momentum”, Reggie Fils-Aime, president of Nintendo of America, told Fortune. Other games forthcoming in 2018 include new releases from Nintendo such as “Kirby Star Allies”, “Bayonetta”, “Bayonetta 2” and a new game starring Yoshi.
Nintendo’s handheld console line, the 3DS family, could also play a surprisingly important role in recruiting new Nintendo enthusiasts. In December, The Wall Street Journal reported that Nintendo would delay the rollout of 64-gigabyte Switch game cards until 2019.
It’s a tactic that consumer tech firms like Apple have also mastered: If a company can get a customer hooked into their software ecosystem, that customer is likely to keep coming back for more.
“We believe we’re doing an excellent job of bringing new young developers into Nintendo”, he says. For years, Nintendo struggled to catch up to its well-heeled competitors Microsoft and Sony, due in large part to a lack of third-party developers.